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Driven by Customers Guided by Excellence
This commitment has resulted in a heightened emphasis on creating innovative products, refining processes, and advancing technologies.
The customer holds a significant position as one of our primary stakeholders, and we consistently prioritise fostering strong connections with them. We have consistently strived to understand and cater to the evolving requirements of our customers, ensuring best-in-class scientific and technical assistance. This commitment has resulted in a heightened emphasis on creating innovative products, refining processes, and advancing technologies. By actively identifying our customers’ needs while keeping their aspirations in mind, we have been motivated to introduce distinct and pioneering products throughout our journey. Our unwavering dedication to innovation fuels our pursuit of delivering exceptional quality and responsible practices.
Dream Home Celebration
Nuvoco’s Concreto cement is the best premium quality cement available in the market and is akin to the gold standard. Concreto Dream Home Celebrations 2022 was a consumer engagement program designed to increase brand engagement. As a part of the Company’s strategy to further increase the share of mind and share of wallet in the premium segment, this initiative played a pivotal role in enabling deeper shop shares and higher brand trialists. The program was promoted through a 360-degree media campaign encompassing print, TV, radio, outdoor, digital, and BTL activities.
NuvoNirmaan
NuvoNirmaan all-in-one digital platform covers a wide range of information and points of guidance throughout the stages of home building and construction. It guides consumers including Individual Home Builders (“IHBs”) with engaging and informational videos on stages of construction, offers a variety of floor plans, cost calculator, information on the latest and most innovative products, dealer locator, etc. with minimum turnaround time and dependence.
Ghar Banao Apna
(an initiative with Network 18)
As India’s leading building materials company, we partnered with Network 18 to create a series of episodes under the program “Ghar Banao Apna” that focused on educating the consumers on the various stages of construction and steps involved in building their dream homes with quality products and safe building practices. This platform offered an opportunity for viewers to interact with experts and gain a holistic understanding of everything involved in home construction and make an informed decision while building their dream home.
Aluminium Body Trucks in
Logistics Fleet
The Company introduced a fleet of aluminium trucks sourced from Hindalco Industries Limited to improve logistics efficiencies and strengthen a sustainable supply chain. Aluminium-body trucks are lighter and have a better load-bearing capacity, which boosts mileage by reducing fuel consumption, leading to decreased CO2 emissions, and decreased vehicular emissions positively impacting the environment. Aluminium offers excellent resistance to corrosion and rust, resulting in longer vehicle lifespans. Moreover, metal can be recycled repeatedly, making automotive manufacturing highly sustainable and considerably reducing indirect carbon emissions.
Tech Express
The Company launched 50 (fifty) Tech Express Technical Mobile Vans to improve its Customer Service. Tech Express is a value-added service offered to customers at various stages of construction at no additional cost. The vehicle is equipped with required testing facilities and equipment and is manned by Captain Nuvoco, a civil engineer who can advise on best practices for construction to its customers. This on-site service is available in North, East and Central India ensuring good construction practices.