Scaling of capacities

We continue to rapidly scale our capacities, enabling us to grow our revenues. It also allows us to service our target markets in the East and North of India, with enhanced efficiency and effectiveness, positioning us as a formidable competitor in these regions. Today, we are the fifth-largest cement group in India and among the leading players in East India, in terms of capacity.

During FY 2022-23, we continued to work on the 1.2 MMTPA grinding unit at our Haryana Cement Plant (Bhiwani). It will take our overall cement capacity to 25 MMTPA. We commissioned the alternate fuel co-processing and pre-processing systems at Risda Cement Plant during the year while Nimbol Cement Plant is progressing well. At Odisha Cement Plant (Jajpur) and Sonadih Cement Plant, our Railway siding projects are planned for commissioning during the current financial year.

To strengthen our RMX Presence in East and South, we started 2 (two) plants in Guwahati and Coimbatore respectively. In the current financial year, we will be aggressively working on expanding our pan-India footprint.

Optimal plant locations for manufacturing excellence

We have strategically positioned our cement plants in close proximity to our key markets, enabling us to achieve more efficient delivery operations. In the East, we operate 3 (three) integrated plants and five grinding units, while in the North, we have two integrated plants and one blending unit. These locations have been carefully selected to establish proximity to our key markets, enabling us to deliver our products more efficiently.

One of the key advantages of our plant locations is their close proximity to captive mines that yield limestone—a critical raw material for our production. This proximity minimises transportation distances, allowing for smoother supply chain operations. By utilising accessible road and rail routes, we ensure convenient and timely access to essential raw materials like limestone, slag, and fly ash, which is integral to our cement manufacturing processes.

Moreover, we prioritise effective and sustainable mining processes that maintain the natural balance of the surrounding environment. Our limestone mines boast substantial reserves that can support our operations for ~30 years, providing a strong foundation for the future sustainability and longevity of our business.

Through our strategically located plants, we are committed to driving manufacturing excellence, enabling us to meet customer demands efficiently and maintain our position as an industry leader.

Enhancing branding and marketing excellence

We are committed to continually enhancing our brand reputation among customers, channel partners, and dealers, striving to create meaningful value for our valued consumers. Our customers appreciate our commitment to high-quality products, superior service, and innovative problem-solving approaches.

Our marketing and innovation teams drive our branding and product development capabilities. With strategic market access in Central India and a strong dealer network across East and North India, we effectively target and stimulate sales in both the Trade and Non-Trade segments.

Innovation is at the core of our company’s ethos.

Through a comprehensive multi-channel strategy, our marketing teams actively engage with consumers across various platforms to promote our brand. By ensuring our presence where consumers are, we empower them with comprehensive knowledge of our business and product offerings. Our marketing and advertising campaigns aim to communicate our products’ unique value to their lives effectively.

In collaboration with Network 18, we organised a custom show named “GHAR BANAO APNA” to solidify our position as the preferred brand. The series catered to individual home builders, addressing their concerns, inquiries, and challenges at every stage of the construction process. By providing valuable insights and guidance, we bring consumers closer to realising their dream homes while strengthening Nuvoco’s brand standing

Our successful partnership with media channels allowed us to present the Union Budget FY 2023-24 highlights to our audience. The #BudgetDaywithNuvoco campaign enhanced brand recall and engagement.

We seize every opportunity to creatively connect with our audience in product development or brand communication. A recent brand communication initiative ingeniously associated with our premium products across platforms significantly expanded Nuvoco’s reach.

Furthermore, our marketing function facilitated focused group discussions with consumers and introduced the Tech Express—a technical mobile van offering on-site services tailored to their needs.

The power of Phygital

We have embraced the power of Phygital by introducing NuvoNirmaan, a direct-to-customer home assist application. This innovative platform provides a comprehensive range of information and guidance throughout the home building and construction process, minimising the need for lengthy turnaround times and external dependencies. NuvoNirmaan serves as a valuable resource for consumers, particularly Individual Home Builders (“IHBs”), offering engaging and informative videos on various stages of construction. Additionally, it provides access to a wide selection of floor plans, cost calculators, information on the latest and most innovative products, and a convenient dealer locator feature.

The impact of NuvoNirmaan has been significant, with over 3,00,000 downloads recorded during the year. This demonstrates the growing popularity and value of the app among consumers seeking reliable assistance and comprehensive support during their home building journeys.

Innovation led by customer experience

At the core of our philosophy, we firmly believe that customer experience is the primary catalyst for innovation. Understanding our customers’ needs is paramount to our approach, and we actively seek their input to shape our offerings. By prioritising their satisfaction, we ensure a superior customer experience while fostering their essential role in our journey.

We delve deep into the needs of our customers to develop products that cater to fulfilling those needs specifically. It has led us to invest in building our strong R&D expertise in the form of our Construction Development & Innovation Centre located in Mumbai. Accredited by NABL (ISO/IEC 17025:2017 Standard), this 17,500 sq. ft. facility is used for product development, prototyping, and testing.

The impact of NuvoNirmaan has been significant, with over 3,00,000 downloads recorded during the year. This demonstrates the growing popularity and value of the app among consumers seeking reliable assistance and comprehensive support during their home building journeys.

Our intellectual property

We are committed to developing our Intellectual Property. While our logo ‘Nuvoco’ is registered under the Trademarks Act, 1999, we have a portfolio of 240+ registered trademarks and made 35+ applications for registration of trademarks which are pending.

Nuvoco’s prominent Trademarks include its brand names ‘Duraguard’, ‘Nirmax’, ‘Concreto’, ‘Infracem’, ‘Instamix’, ‘Zero M’, ‘Agile’, ‘Artiste’, ‘Double Bull’ (including ‘Double Bull SuBH’, ‘Double Bull MASTER’); customer service facilities ‘Tech wheels’, ‘Tech Express’, and customer relationship platforms ‘Double Bull Nipun’ and ‘Utkrisht’.

The Company has been granted a patent for ‘Water Resistant Cement Composition’ and ‘Fibre Reinforced Cement Composition’ with effect from April 4, 2018, and June 7, 2023, respectively, for a term of 20 years. Further, we have made Patent applications for ‘Cement Mix Composition and the Method of Manufacturing thereof’, ‘A System for Manufacturing a Homogenous Cement Composition and Method thereof’, ‘Cement Clinker Composition and Preparation Method thereof’ and ‘Antimicrobial Wall Putty Composition and Preparation Method thereof’ which are under process for the grant.

We have taken proactive measures to safeguard our intellectual property rights. Currently, we have initiated the registration process for 7 (seven) copyrights, aiming to protect the artistic elements associated with the ‘Duraguard Xtra Cement’, ‘Superset Technology’ and ‘Double Bull’ trademark. Additionally, we have sought copyright protection for ‘Milan’ and ‘Vriddhi,’ which are integral to our customer relationship management program.

Furthermore, we have also filed applications for the registration of 2 (two) design patents. These patents aim to secure the unique designs of our one-liter and five-liter bottle packs used for construction chemicals. By pursuing these legal measures, we are dedicated to preserving our innovative assets and ensuring their exclusivity in the market.

Expert and experienced leadership

Nuvoco is strengthened by the vast experience and expertise of the leadership team comprised of our Board of Directors and Exco members bringing a wealth of knowledge to the table. With significant backgrounds in the cement and building materials sectors, our leaders possess a unique blend of industry expertise, business acumen, and exceptional leadership skills. Their collective wisdom and guidance fortify Nuvoco’s foundation and drive our success.