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Focus Areas

Our Focus

Our strategy is firmly rooted in growth, efficiency, and sustainability, paving the path towards long-term endurance and progress. We have meticulously defined our focus areas for the year, aligning with our core values and business objectives. Employing an integrated approach, we ensure our business strategy aligns with diverse business functions. Additionally, we consider both business imperatives and material factors, as well as relevant stakeholders, in identifying focus areas and setting strategic objectives.

Description
Focus Area:
Expansion

Increasing production capacity and performance through strategic initiatives, including plant expansions and new facility setups, to enhance market competitiveness

Focus Area:
Geo-optimisation

Optimising distribution and logistics to enhance efficiency and reduce costs

Focus Area:
Brand strengthening

Enhancing brand awareness, perception, and loyalty among consumers

Focus Area:
Premiumisation

Focus towards higher-priced, premium products/services

Focus Area:
Innovation

Focusing on the Company's commitment to developing new and advanced products/ processes to stay competitive and drive growth

Focus Area:
Trade share improvement

Focussed on retail segment

Focus Area:
Fuel mix optimisation

Transitioning to cleaner energy sources or more efficient operations

Focus Area:
Cost efficiency

Streamlining operations and reducing expenses

Key KPIs
Focus Area:
Expansion
  • Investments in expansion
  • Market penetration rate
  • New market growth rate
Focus Area:
Geo-optimisation
  • Market presence in target regions
  • Realisation improvement in target markets
Focus Area:
Brand strengthening
  • Brand awareness
  • Net Promoter Score (NPS)
  • Market footprint
Focus Area:
Premiumisation
  • Increase in premium trade share
  • Sales growth of premium products
  • Market penetration of new premium offerings
  • Customer acquisition for premium segment
Focus Area:
Innovation
  • New product development rate
  • Number of collaborations
  • Intellectual Property (IP) generation
Focus Area:
Trade share improvement
  • Percentage increase in trade share
  • New customer acquisition rate
Focus Area:
Fuel mix optimisation
  • Alternate Fuel Rate (AFR) mix
  • Reduction in carbon intensity
Focus Area:
Cost efficiency
  • Power and Fuel Cost Reduction
  • Manufacturing Cost per Unit
  • Logistics Cost per Unit Shipped
Performance and Highlights
Focus Area:
Expansion
  • Expanded the capacity at our Haryana Cement Plant by 1.2 MMTPA, thereby increasing our overall capacity to 25 MMTPA
  • Added 7 new RMX plants, increasing our pan-India footprint to total 58 plants
Focus Area:
Geo-optimisation
  • Catering to core markets of West Bengal, Bihar, Jharkhand and markets of Chattisgarh & Odisha (East), expanding our footprint in Chattisgarh, Odisha, and Northern regions
  • Advanced the railway sliding projects at Odisha and Sonadih Cement Plants to serve the markets effectively
Focus Area:
Brand strengthening
  • Reinforced premium positioning for Concreto through ‘Concreto Naam hi Kaafi hai’ campaign
  • Highlighted unique features and built customer trust through ‘Seedhi Baat Hai, Duraguard Khaas Hai’ campaign
  • Increased Duraguard Cement visibility through local leader engagement with the ‘Sabse Khaas Sarpanch’ activation
  • Redesigned cement packaging by featuring mother Brand Nuvoco logo prominently in the front to strengthen the association with its sub-brands
Focus Area:
Premiumisation
  • Increased premium share, rising to 37% in FY 2023-24 from 36% in FY 2022-23
Focus Area:
Innovation
  • Launched innovative premium products like ‘Duraguard F2F’ in West Bengal and Jharkhand, and ‘Concreto Uno’ in Jharkhand
Focus Area:
Trade share improvement
  • Improved trade share to drive higher realisation, with emphasis on value over volume
  • Focussed on expanding networks for sustained growth and value delivery
Focus Area:
Fuel mix optimisation
  • Continued focus on efficient pet coke, coal, and AFR usage
  • Installed AFR systems at all integrated units
  • Commissioned alternate fuel system at Nimbol and Risda for flexible fuel handling
  • Increase AFR in fuel mix to 13% in FY 2023-24 from 9% in FY 2022-23
Focus Area:
Cost efficiency
  • Focussed on productivity improvements in manufacturing, logistics, and marketing through the Project BRIDGE 1.0
  • Focussed on initiatives that include optimising power & fuel costs, reducing raw material losses, transit losses, and improving inventory management
Linkage to Material Issues
Focus Area:
Expansion
  • Risk & Crisis Management
  • Policies, Standards & Code of Conduct
Focus Area:
Geo-optimisation
  • Risk & Crisis Management
Focus Area:
Brand strengthening
  • Business Ethics & Compliances
  • Customer-Centricity
  • Sustainable Product Innovation
Focus Area:
Premiumisation
  • Sustainable Product Innovation
  • Customer-Centricity
Focus Area:
Innovation
  • Sustainable Product Innovation
  • Risk & Crisis Management
  • Training & Development
Focus Area:
Trade share improvement
  • Customer-Centricity
  • Business Ethics & Compliances
Focus Area:
Fuel mix optimisation
  • Decarbonisation/Climate Change (GHG & Energy Management, Alternate Fuels, Renewable Energy)
  • Circular Economy
Focus Area:
Cost efficiency
  • isk & Crisis Management
  • olicies, Standards & Code of Conduct
  • raining & Development
Linkage with Stakeholder impacted
Focus Area:
Expansion
  • Investors
  • Employees
  • Local Communities
  • Regulatory Bodies
  • Customers
Focus Area:
Geo-optimisation
  • Customers
  • Suppliers
  • Employees
  • Local Communities
Focus Area:
Brand strengthening
  • Customers
  • Employees
  • Shareholders
Focus Area:
Premiumisation
  • Customers
  • Employees
  • Shareholders
Focus Area:
Innovation
  • Customers
  • Employees
  • Regulatory Bodies
Focus Area:
Trade share improvement
  • Customers
  • Suppliers
  • Distributors
  • Employees
Focus Area:
Fuel mix optimisation
  • Environment
  • Regulatory Bodies
  • Customers
Focus Area:
Cost efficiency
  • Shareholders
  • Employees
  • Suppliers
  • Customers

Strategic Way Forward

For FY 2024-25, we have laid out a strategic roadmap for creating consistent value and ensuring sustained growth for our business along with our stakeholders. These strategies revolve around four core pillars – Revenue, Profitability, Process and Culture.

Revenue

Profitability

Process

Culture

We are committed to enhancing realisation per tonne through premiumisation while expanding our market footprint in key regions. At the core of our profitability objectives lies the implementation of Project BRIDGE 2.0, strategically designed to drive material cost efficiency, optimise power and fuel expenses, enhance distribution channels, and boost productivity. With Project BRIDGE 2.0, we aim to achieve ~`50/t cost savings, building upon the success of Project BRIDGE 1.0. Furthermore, we are set to streamline operations by unifying SAP systems, introducing customer portals, and integrating Artificial Intelligence capabilities. Culturally, our emphasis is on developing a customer-centric approach and making significant strides towards talent development. This strategic direction aims not only to sustain but also elevate our position in the industry, fostering innovation, operational efficiency, and an unwavering commitment to ‘Customer Centricity’.