At Nuvoco, business success and stakeholder value are intertwined, with productive partnerships central to our operations. We prioritise relationships with not just employees, but also business associates, customers, and stakeholders at large, fostering enduring connections. Through our commitment to top-quality products, community initiatives, robust supplier management systems, and external collaborations, we strive to positively impact all our stakeholders and society as a whole.
Customer Satisfaction Score
Total CSR investment
Total CSR beneficiaries
Financial
Manufactured
Intellectual
Natural
Customers
Suppliers and Vendors
Communities
Sustainable Product
Innovation
Data security & Privacy
Customer-Centricity
Corporate Social Responsibility
Brand Strengthening
Premiumisation
We are defined by a strong brand identity that emphasises outstanding service and premium quality products that make a difference. By continuously evolving with our customers, we provide best-in-class scientific and technical assistance. This commitment enhances our processes and advances technologies to not only meet but exceed customer expectations.
During the year, our focus was on value-over-volume strategy to ensure customer contentment through the additional benefits provided by our high-quality products. Additionally, by expanding our Modern Building Materials segment with the launch of tile cleaners, tile grouts, and tile adhesives, we have grown to provide our customers a comprehensive range of products.
During the year, we completely revamped our brand identity, unifying our diverse product range under a single mother brand. Through this transformation, our Cement, Ready Mix Concrete, and Modern Building Materials segments are now all proudly branded as ‘Nuvoco’ on every product package.
The ‘Duraguard Khaas Hai’ campaign celebrates the exceptional offerings of the Duraguard franchise, which is known for its technologically advanced products and distinct benefits. From the patented Fiber Reinforced technology to fast-setting cement and Void Reduction Technology (VRT), Duraguard has always stood out with its special features. This campaign not just highlights the slogan but is rather a reflection of the franchise's commitment to providing special ingredients that deliver the desired benefits. Through spoofs and social media engagements, we have helped the ‘Duraguard Khaas Hai’ campaign reach our customers in a fun manner, giving them insights into the uniqueness of the brands in this franchise.
Nuvoco recognises the growing aspirations in India’s rural market towards home ownership. Through our ‘Sabse Khaas Sarpanch’ campaign, we have undertaken an initiative to reward and recognise the local leaders driving positive change in their villages - the Sarpanchs. By connecting with 2,500+ Sarpanchs in West Madhya Pradesh, our Concreto brand has transitioned from being a strong franchise to a symbol of pride for these village leaders. This campaign not only raises brand awareness but also signifies our commitment to the growth of rural India
These initiatives have yielded positive results with a significant uptick in volumes, especially in the markets where campaigns were rolled out. In Rajasthan alone, we have observed a noteworthy growth post-campaign launch, highlighting the effectiveness of our branding strategies and their resonance with our customers. Our cement plant in Rajasthan has immensely benefitted from this campaign.
We understand that meeting customer needs with expertise and personalised assistance is important. We have established a specialised team of experienced professionals who offer onsite support and demonstrations. To further elevate customer satisfaction, we have maintained a dedicated Business Development & Technical team across all our operational states. These professionals actively educate consumers on safe product usage and application, providing valuable insights and recommendations throughout the construction processes.
Our consumer-facing application, NuvoNirmaan, facilitates customer feedback and engage with the brand. We have also implemented a QR-based redemption platform that enhances consumer engagement by allowing rapid, five-minute reward redemption after a purchase. To efficiently address customer complaints, we have developed a comprehensive process that ensures issues are logged, investigated, resolved, and closed within 72 hours.
The sustainability journey of cement begins right at the time of procurement of input materials At Nuvoco, we uphold fair labour practices, minimising environmental impact, and fostering long-term partnerships with our suppliers and stakeholders. Through detailed supplier assessments, strict adherence to regulatory standards, and continuous performance monitoring, we strive to mitigate risks and ensure accountability at every stage of our supply chain. The strong relationships we have built with our suppliers and service providers, coupled with the high-quality service they deliver, enable us to maintain an efficient and timely production cycle.
We emphasise ethical and sustainable sourcing practices. Especially in fuel procurement, where a significant portion is sourced from leading companies known for their adherence to sustainability standards. Additionally, we prioritise sourcing from L1 and L2 suppliers, comprising a mix of both MSME and non-MSME vendors, to ensure a fair and inclusive procurement process.
In our commitment to transparency and ethical procurement practices, we have implemented the SAP Ariba portal to streamline the contract awarding process for our suppliers. All our suppliers are enlisted through this platform, and a reverse auctioning mechanism is employed to ensure fairness and competitiveness in sourcing. Additionally, we conduct in-house satisfaction studies of our supplier partners and B2B customers to gain insights into their preferences and identify opportunities for further engagement and positive collaboration.
As a part of our sustainability initiatives, we ensure that our supply chain partners comply with environmental, social, and labour parameters. We assess them for ESI and PF compliance, track GST, TDS, and return filing compliance, and take necessary documentation from suppliers to ensure compliance with labour law compliance.
We prioritise rail transportation for raw materials due to its sustainability and cost-effectiveness. Our efforts are concentrated on reducing travel distances, particularly in the northern region where road distances are considerable. Additionally, we optimise our fleet through reverse logistics to minimise carbon emissions and reduce costs. To further enhance sustainability and efficiency, we are in the process of introducing an EV fleet for internal goods movement within our factory premises.
Our digitisation programme called Digitally Enabled Nuvoco (DEN) is making good progress in modernising operations and making them sustainable. The Unified SAP project has unified the NVCL & NVL SAP instances and have enhanced logistics, sales, and HR processes. As part of DEN programme, we are working towards creating a vendor portal that provides vendors with end-to-end visibility of the purchase-to-pay cycle, reducing the need for physical copies of invoices and promoting digitalisation in our procurement process. Through this portal, vendors can conveniently upload invoices and access all relevant information.
Additionally, the DEN programme aims to consolidate disparate systems by integrating data elements such as customer, GL, and vendor codes into a unified SAP platform. This integration will streamline operations and enhance efficiency by ensuring all departments operate on a single, cohesive platform, thus, eliminating redundancies and enhancing collaboration across our Company
Our social engagement strategy integrates industrial expertise with respect for and inclusion of local communities, cultures, and environmental conservation. We aim to create meaningful change through partnerships with neighbouring communities, enhancing both their quality of life and our shared value. Aligned with the United Nations Sustainable Development Goals, our CSR initiatives focus on improving the communities where we operate or those that influence our plant operations. Instead of continually adding new programs, we concentrate on strengthening existing ones, leveraging them to uplift society through our five thematic pillars.
Saksham Bharat
Sangrahit Bharat
Shikshit Bharat
Swasth Bharat
Sanrachit Bharat
In India, where a significant portion of the population relies on manual labour and traditional skills, the need for skill development is crucial. The country’s demographic dividend, with a large young population, presents an opportunity to harness this workforce for economic growth. By focusing on skill development, especially in sectors like construction, Nuvoco is providing training and creating pathways to meaningful employment through various initiatives.
Trainees Benefitted
Training Hours
Our Nuvo Mason programme stands at the epicentre of skill development within the building materials and construction sector. This programme is certified by NSDC and offers more than 300 hours of training, making it one of the few programmes in the industry with such extensive training. The programme is designed to uplift existing masons through the Recognition of Prior Learning (RPL) initiative and specialised programmes like mason tiling. It has witnessed remarkable growth, with an impressive 450+ trainees benefitting from the programme during the year. This flagship initiative of Nuvoco offers extensive training and certification opportunities, equipping individuals with the necessary skills for the construction industry. The programme issues certificates with QR codes, facilitating employment opportunities in government jobs or other schemes, while also providing a track and trace mechanism for the trainees and the government.
Akriti is our self-help group initiative to empower women in industrial stitching or encourage them to be self-employed. The programme aims to augment their income, enable them to become entrepreneurs, and integrate them into mainstream society. With a turnover reaching 25 lakhs this year, the Akriti programme has enabled artisans to earn between ₹5,000 to ₹7,000 per month.
Turnover from Project Akriti
Girls Employed at Shahi Exports’ unit in Bangalore
Girls turned into entrepreneurs
Project Daksh, our collaborative effort with Shahi Exports, focuses on providing industrial stitching training to women in rural areas. It has successfully provided training in industrial stitching and enhanced soft and social skills, opening up employment opportunities for participants. The project has contributed to changing attitudes towards women’s work, boosting confidence, and promoting self-reliance among its beneficiaries.
Women Farmers Engaged in Agricultural Activities
Project Samriddhi has been a transformative programme supporting a farm producer company in West Bengal. Focused on agricultural activities such as mushroom and paddy cultivation, the programme has significantly improved women’s livelihoods in the plant areas. Through Project Samriddhi, women farmers have substantially increased their annual income by ₹60,000-80,000 per year. Sanchari FPCL, promoted by 527 women near MCP, achieved a turnover of ₹21.58 lakhs and a profit of ₹73,770 in the last financial year. This programme highlights our dedication to sustainable agricultural practices and economic upliftment in rural communities.
In an era where environmental sustainability is paramount, Nuvoco understands the critical importance of sustainable practices for the well-being of our planet and future generations. Through the Sangrahit Bharat Programme, we foster renewable energy, water conservation, waste management, and biodiversity, embodying responsible corporate citizenship.
Saplings planted under CSR
Our dedication to environmental stewardship extends to promoting greenery in rural areas by planting saplings. This effort goes beyond just planting trees; it represents a commitment to enhancing biodiversity, improving air quality, and fostering a healthier environment for local communities.
Cubic Meters of increased water capacity
In an effort to address water scarcity and promote sustainable water management, we launched Project Jal Sanchay. Through this initiative, 68,700 cubic metres (CuM) of pond-deepening activities were carried out in 9 villages. This endeavour resulted benefiting local communities with increased access to water for agriculture, domestic use, and other essential needs.
Our Shikshit Bharat initiatives aim to create a positive impact in education through improved infrastructure and technology. By supporting tribal schools and investing in digital learning, Nuvoco is working towards a future where education is accessible and transformative. These efforts empower individuals with the skills needed for success in a digital world, contributing to a brighter and more educated India. This initiative goes beyond traditional education by addressing fundamental needs such as access to clean drinking water, improved sanitation through better toilets, consistent electricity supply, and essential teaching aids. By focusing on these critical aspects, Nuvoco aims to create an environment conducive to effective student learning and holistic development
Near our Jojobera Cement Plant, we support a tribal school by conducting audits to identify areas for improvement in education, care and infrastructure. Through these assessments, we have taken significant steps in improving education quality, by providing blueprints for targeted improvements in curriculum, teaching methodologies, and infrastructure. The direct beneficiaries of these enhancements are the school students and teachers who belong to the nearby tribal areas.
Students Benefitted
The SMART Class scheme is designed to support youth in higher education. With operations in 48 government schools across four plant locations, this scheme has already significantly impacted 12,000+ children.
Adolescent Girls Impacted
In addition to school-based initiatives, Nuvoco’s commitment to education extends to early childhood development through the TARA project. This project aims to develop Anganwadi centres as preferred hubs for accessing Maternal and Child Health (MCH) services alongside early childhood education. Currently operational in 32 Anganwadi Centres near PCP, the TARA project has positively impacted 1,300+ adolescent girls from 16 villages.
People benefitted
Through our CSR initiatives, it has always been our goal to enrich the lives of people. We aim to ensure communities have access to essential primary healthcare services, enhanced sanitation facilities, and clean drinking water.
During the year, we started our Mobile Medical Services at the Jojobera and Arasmeta Cement Plants, which provided free consultations and medicines to 9,236 people from 31 villages. Additionally, we have completely renovated a public health centre near the Risda Cement Plant.
In a village near our Panagarh Cement Plant, a local hospital faced significant challenges due to unreliable electricity, hindering its ability to perform basic surgeries and deliver essential healthcare services. As part of our Swasth Bharat and Sangrahit Bharat Programmes, we addressed this issue by powering the hospital with solar energy. This initiative not only resolved the power challenges but also transformed the hospital’s operations, elevating medical standards in the village and enabling improved patient care and the ability to conduct surgeries.
In many rural areas, inadequate infrastructure hampers daily life and economic progress. Nuvoco recognises these challenges and, through the Sanrachit Bharat Programme, has taken decisive steps to improve living conditions and foster growth in these communities.
During the year, the developments made under this programme benefitted 1 lakh+ rural residents, promoting growth and connectivity by:
In Latiya village, an unpaved road near the Bhatapara Canal posed significant risks to residents, including farmers and schoolchildren, especially during the rainy season when potholes became a major hazard. Recognising the urgent need for improvement, Mr. Sandaliya, the son of the local Sarpanch, approached Nuvoco for support, emphasising the critical importance of road safety for the villagers. Responding to this call for help, we undertook the challenge and completed the road construction under the Sanrachit Bharat Programme. Today, through our collaborative efforts, the once hazardous road has been transformed into a safe thoroughfare, enabling farmers to access their fields without hindrance and school children to travel securely, even during the rainy season.
1,200 School Children benefitted
100 Farmers benefitted
Going forward, in FY 2024-25, we will stay focussed towards improving the quality of life of the aspirants that enrol our programs specially related to skill development. For e.g. under the Nuvo Mason Project, we will focus on expanding its footprint in Haryana and adding new traits like RMX concrete. We also aim to invest heavily in skilling youth and women through Project Daksh and Akriti.